We don’t need to ask the nature of your business to know you’re being digitally disrupted. What does this mean exactly? Simply put, it means digital technologies and capabilities have changed more than just the way you do business – they have fundamentally changed the expectations of your customers, their purchasing behaviors, how you engage with them and, ultimately, how your products or services are valued.

One of the biggest impacts of this digital disruption is how to market to your customer. What used to be a fairly linear process – craft a concept based on business goals and market need, bring that concept to life for print, web and maybe broadcast – has now grown incredibly complex.

 

Digital’s Demand On Marketer

Today, brands need channel expertise across multiple social, video and digital platforms. They need to appeal to a wide range of audiences, and they must have a unique brand persona that resonates with the individual user. What’s more, they also need technology expertise and insight into the latest and best options for their message and the ability to adapt to incessant change.

These requirements mean we’ve moved far past the Mad Men-era days of creative think tanks. Marketers have to be agile, adaptable and deeply knowledgeable about a wide variety of channels and technologies, while at the same time producing engaging, original and highly targeted engagement. It can be daunting for any company, much less one without the resources of a Tech Giant or a global retail conglomerate.

According to Hubspot, marketers on average use more than 12 different tools to manage programs, and some use more than 30! If your only job was pushing content through various channels you might just stay afloat. Chances are however, you’re responsible for a great many things and this is one area that suffers. Whether a local mom and pop, an online brand or a multinational corporation, what all brands need is clear guidance on the best way to tell a message, how to disseminate that message, and exposure to the smartest technologies that will amplify those efforts. This is the role a full service agency partner can fulfill, one who can serve as an expert mentor, an on-demand director and a dedicated coach.

 

The Perfect Partnership

The role of an advertising and branding agency is to work in tandem with internal teams and help funnel all creative tactics and programs into one umbrella strategy. Your agency can and should serve as a resource and a sounding board for evaluating useful tasks, reviewing metrics and determining practical KPIs that will drive the greatest measurable success. The right agency partnership can be a huge resource for the brand, allowing it to hone its messaging and focus on its core competencies, while trusting the agency to put the message into the public in the most effective way possible.

You want your agency to work much like the coach of a professional sports team. Knowledgeable about all aspects of the marketing game, the coach is able to position players in a way that maximizes their strengths and results in the highest level of output. A coach can see market impacts far easier than the players on the field, and can reset game tactics based on the competition. The team on the field may very well know the landscape and the competition, but the coach can take that outsider, 360-degree view that brings actionable insight into success.

Your agency coach can also effectively use the assets of the entire team, making sure no one has to stand-alone come crunch time. You want your internal team to effectively collaborate with your agency partner and align on the broader goals, ensuring messages and strategies feed into and build off one another.

 

Our Team Coach Philosophy

At Reed Hill, we’ve designed an agency model that meets the demands our brands face every day. Our agency was created by bringing together the best talents across a variety of marketing and technology disciplines to ensure we deliver cutting-edge opportunities to our brand customers, and create the right messaging and experience they need across each and every channel.

Our ‘team coach’ mentality has helped drive marketing and branding success for hundreds of companies, allowing them to focus on building their core business.