When it comes to building brands, we follow an essential truth that people want to emotionally connect and believe in something greater than themselves. And, when someone finds an entity worthy of this belief, they tell others. This truth informs our approach. An approach based on brand clarity, brand humanization and brand experience.
People long to connect. It's what makes us human. At Reed Hill we identify and connect with individuals with ideas and with brands. The ways we connect are often emotional, sometimes irrational but always meaningful. We must bring meaning to every experience your employees and customers have with your brand. We do this by declaring what your brand truly stands for in the most engaging way possible.
In the age of information, people keep giving and getting too much of it when they really want insight and what they crave is meaning. At Reed Hill, we believe the development of a unique brand story is the most meaningful way to communicate a message. Our belief lies in the fact that stories contain an emotional context that facts alone cannot provide. They humanize a brand by beginning and ending with the people whose lives are improved by the products and services your company provides. And finally, stories invite people to participate. Awareness and relevance can make brands strong and big, but it’s the emotional seduction created by a truly compelling, engaging, and emotional brand story that makes brands great.
We’ve seen commodity and service-based economies give way to an experience economy in which every interaction affects brand reputation. People are no longer satisfied to be passive consumers of media. They want to participate, to be engaged, to become part of a larger, narrative-rich experience. How we share our brand stories and invite our customers and employees to become part of those stories shapes how brand loyalty is built. We must engage audiences by empowering them to co-create and to build our brand stories along with us.
Whether your company requires a brand refresh, or a brand reinvention, Reed Hill has the expertise to help. Our unique approach puts brand purpose at the heart of companies and services to create meaning and value where it matters most.
Contrary to many beliefs, branding is not about market share. Rather, it is always about “mind and emotions share.” Following are the strategic branding services we implement to create an emotional connection at every touch point for our clients.
What should your brand mean to those who matter most? Our brand definition workshops and analyses unlock deeper ideas and possibilities. Clarity of concept focuses the product, people, and creative around a strategy to win hearts and minds.
What are the mindset and motivations your brand will address? Uncovering new opportunities and potential meanings, our research and insights reveal new paths to deeper brand resonance.
Why does your brand exist in the world? Today, purpose directly impacts the brands people admire, follow, and buy. Harness the power of purpose-led branding through our collaborative Purpose Workshop & Implementation Planning.
Facilitated by seasoned strategists and brand marketers, this executive workshop brings clarity and alignment around a brand’s North Star—honing a concise statement to inspire and guide decision-making for every interaction and experience.
Where should you zig with the rest, and where should you zag? We closely analyze category and comparative brand practices to discern new opportunities. Always keeping brand authenticity in mind, we unearth fruitful areas of differentiation that are unique, while still achievable and true to your ethos.
What’s in a name? Iconic names stick because they tell a story. Getting to a good name is as creative as it is strategic. The journey can be fun, emotional, and frustrating. We’ve honed an iterative process that’s creative within strategic constraints, efficient, and which mitigates potential trademark concerns.
A logo is the crown jewel of an identity system, providing a recognizable insignia of ownership for the brand. However, what surrounds it—the typography, color palette, photography—and how these graphic elements are used, are the key to creating a recognizable and ownable identity.
Each brand has a distinct personality—how they feel, talk, and act. Messaging provides a blueprint for what a brand says, while the brand voice is all about how to say it. Together, these components guide expression through speech and writing—influencing the reception of brand messages by its audience.
What happens as your brand continues to grow? How do you ensure that your beautiful brand stays beautiful? That's where brand guidelines come in. This handbook outlines the strategic, visual, and verbal foundation of a brand to keep everyone on track.
Your website is the first stop and introduction of your brand to the audience. It’s critical that it creates a great impression. Taking your requirements and user experience into account, we apply the strategic foundation and visual identity to design a fully optimized site that communicates your brand ethos.
Today, your digital presence is advertising. To ensure it stays aligned, we’ll help you create and share on-brand, channel-appropriate content so your audience always gets the right message, regardless of where they find your brand. From useful templates and guidelines to ready-to-go creative, we can create a plan to keep your content engaging, relevant, and consistent across social media, email, blogs, and more.
