To stay nimble, companies need integrated communications that coordinate ideas, aesthetics, products and services, then measure their impact to present in the right place at the right time. We do this first through target-audience analysis and then through ongoing techniques that capture and refine information to continually adapt to what can seem like flighty, indecisive consumers. Reed Hill specializes in the development of strategic, integrated digital marketing campaigns.

Here are some of the tools and techniques we use to keep our creative services on top of digital marketing evolution.

Search Engine Optimization (SEO)

SEO is defined as the process of increasing organic search rankings for any given website—but it’s actually much more than that. At Reed Hill, we start with on-site optimization to make sites more usable and searchable. We then begin the off-site optimization, which is the heart of the campaign. Our mission is to prove to the online community that your site deserves to be seen first—before the competition's.

You already know how fierce the competition is around the leading keywords in your industry, and you’ve probably heard talk of “long tail” campaigns to capture committed audiences looking for the real deal, not just the one- or two-word Google search. In order to hightail it ahead of the pack, we’re always modifying our approach based on metrics and KPIs, targeting a combination of high-traffic, high-competition and low-traffic, low-competition keywords. This increases rankings and sends you committed, repeat customers and a stream of viable new prospects who have never seen your offer before.

Google Ads (Paid Keyword Search)

Google Ads (formerly Google Adwords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings and video content, as well as generate mobile application installs within the Google ad network to web users. Google Ads get your message in front of customers in categories with the highest competition and they reach prospects “where they are.” When you’re sitting at 250 in a list of 10,000 competitors, moving up 10 positions helps in the long run, but it doesn’t bring customers to your door today. When your site appears in paid ads at the top of the page, it has a big impact both on visitors and brand awareness. Google Ads capture variety seekers, increasing your landing page visits as well as increasing your opportunity to be effectively positioned to capture sales within seasonal and holiday markets.

Paid Media (Google Display + Facebook + Instagram + LinkedIn)

Display ads garner reach, build audience, and increase earned media, purchases and reviews, and can even boost your SEO rankings. Online marketing and advertising also provide the opportunity to retarget audiences with a rich array of follow-up offers and engagement, even refining and adapting to your audience as they change their behaviors. Facebook and Instagram have been the recent leaders in terms of targeting refinement, but don’t count out their competitors. Ad placement has never been more dynamic, visible and profitable as it is today.

Earned Media on Facebook, LinkedIn and Instagram

When you want stellar audience engagement, nothing beats organic likes, shares, comments, mentions, and reviews. Earned media occurs every time one of your customers becomes one of your advocates. At Reed Hill, we watch customer behavior to identify the patterns, trends, and tendencies that encourage a culture of engagement from your audience to their peers. Then, we integrate branded creative to build an ever-growing fan base.

Geoframing

With cookieless, fenceless geoframing, Reed Hill identifies your audience and maps their profile(s) to your locations across the state, country and globe. With older geofencing technology, customers are only targeted when they are in the vicinity of their usual stop. With Geoframing, we push your marketing when they approach any of your locations. While Geoframing works well with audiences fixed by routine, today’s hottest markets are on the move, and we help you stay top of mind as they roll.

Digital Canvassing

Combining IP targeting with location mapping, Reed Hill is able to target neighborhoods based on their proximity to your current customers. We load your existing customer data, identify your consumer’s neighbors, and invite them in. Nothing beats shared experiences and shared lifestyles. In the right context, if your customers love your products and services, why wouldn’t their neighbors love them, too?

Reverse Append

When someone visits your website, how can we tell who they are, where they are, and what customers and demographic groups are truly engaged and interested in your offer? Reverse append is a technique that draws demographics from IP addresses, tracking the digital breadcrumbs left by their activity that help us walk brochures, catalogs, and other direct-mail pieces right to your website visitor’s door—all within 48 to 72 hours. Most marketers rely on cookies, which help profile an audience and serve them more content online. While screen time is increasing across most web and mobile users, nothing beats a seemingly out-of-the-blue touchpoint to serve an offer, invite customers in, or engage them with a well-designed asset.

Captive Audience

When people congregate online, they participate in a lot of shared behaviors. At Reed Hill, we’re able to target venues like trade shows, sports arenas, conventions, airports, universities, hotels, and more. Targeting the IP addresses of an area, we serve content to targeted audiences on the sites your audience visits while at the venue. Rather than a shotgun approach, where your content appears on topical websites, we see what sites audiences visit during events and then place your ads there, keeping you top of mind while increasing the efficiency of your ad spend.

Deep Listening w/CSV exports (Persona Targeting)

Using data gathering and analytics, we build personas from organic engagements on social media to understand the language, attitudes and behaviors by tracking hashtags and other indicators of group affiliation. With deep listening, we’re able to build psychographics, the “heart” behind the consumer’s actions. In our experience, people don’t buy products and services because they live in a particular zip code. They buy them because of the experience they provide. Deep Listening goes beyond the neighborhood to understand the group and why they do what they do, wherever they may be.

Patient Relationship Management

For clients in the medical industry, Reed Hill provides a patient relationship management solution to build customer loyalty and long-term engagement through ongoing, dynamic interactions. More than a patient portal, our approach gives patients the information they want based on their needs and interests while providing meaningful, open interactions. We build the designs, templates and forms, on-boarding and service, and then upload and tag up to 10,000 emails per month.